On the strength of nearly 315 million TV ad impressions, ABC’s promo for sitcom Bless This Mess takes our top spot for the second week in a row. Food Network once again gives some love to Restaurant Impossible, which climbs to second place from fifth.
Meanwhile, in fourth place, Discovery promotes itself once more with a sizzle reel — this time around the theme of “The World Is Ours” — and TBS returns to the ranking after a two-week absence with The Last O.G. in fifth.
New to our top five: HGTV’s promo for Bargain Mansions in third. Notably, it earns the highest iSpot Attention Index (140) in our ranking, getting 40% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through April 21.
[Images of Bless This Mess courtesy of ABC/Tony Rivetti]
1) Bless This Mess, ABC
Attention Score: 86.44
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 85%, Local 13%, VOD/OTT 2%
In-network Value: $3,829,342
Out-of-network Est. Spend: $558,203
2) Restaurant Impossible, Food Network
Attention Score: 93.07
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $780,675
Out-of-network Est. Spend: $867,645
3) Bargain Mansions, HGTV
Attention Score: 94.78
Attention Index: 140 (40% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,926,425
Out-of-network Est. Spend: $144,808
4) Discovery Channel Sizzle
Attention Score: 92.29
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $982,528
Out-of-network Est. Spend: $700,981
5) The Last O.G.
Attention Score: 91.27
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $2,110,929
Out-of-network Est. Spend: $73,789
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).