The overall chart is once again dominated by cable networks, with Food Network joined by HGTV, which promotes the second season of Inside Out in second place, and MTV, which hypes the 2022 MTV Video Music Awards in fifth.
The sole traditional broadcaster in the mix: CBS, with the 24th season of Big Brother in third.
Notably, Big Brother scores the week’s highest iSpot Attention Index (126), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact email@example.com. Chart positions may be updated in iSpot’s database as additional airings information becomes available.
1) Alex vs America, Food Network
Interruption Rate: 2.21%
Attention Index: 86 (14% more interruptions than avg.)
Imp. Types: National 97%, Local 1%, VOD/OTT 2%
In-network Value: $831,661
Out-of-network Est. Spend: $371,502
2) Inside Out, HGTV
Interruption Rate: 1.62%
Attention Index: 89 (11% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $545,741
Out-of-network Est. Spend: $134,973
3) Big Brother, CBS
Interruption Rate: 0.67%
Attention Index: 126 (26% fewer interruptions than avg.)
In-network Value: $669,968
Out-of-network Est. Spend: $0
4) Big Bad Budget Battle, Food Network
Interruption Rate: 1.99%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $616,344
Out-of-network Est. Spend: $136,800
5) 2022 MTV Video Music Awards, MTV
Interruption Rate: 3.07%
Attention Index: 100 (0% fewer interruptions than avg.)
In-network Value: $706,556
Out-of-network Est. Spend: $5,897
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).