Fox dominates this week’s Promo Mojo ranking, grabbing three out of five of the slots. A Christmas Story Live! tops the chart — Fox’s promos for the musical special racked up nearly a quarter-billion TV ad impressions in just seven days — followed by Fox’s upcoming singing competition The Four: Battle for Stardom at number two. Fox also takes fourth place with 9-1-1, its new procedural drama about first responders starring Angela Bassett, Connie Britton and Peter Krause.
A cable network and a traditional broadcaster round out the chart: ESPN takes third place with the 2017 College Football Playoffs, while NBC lands at fifth with its promos for the 2018 PyeongChang Winter Olympics.
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Dec. 17.
1) A Christmas Story Live!, Fox
2) The Four: Battle for Stardom, Fox
3) 2017 College Football Playoffs, ESPN
4) 9-1-1, Fox
5) 2018 PyeongChang Winter Olympics, NBC
Data provided by iSpot.tv, Real-time Advertising Metrics