On the strength of 267 million TV ad impressions, Fox’s spot for legal drama Proven Innocent tops this week’s chart, moving up from third place last time. TBS’s spot for its limited-series comedy Miracle Workers also moves up, from fourth to second, while HGTV’s spot for home-reno show Windy City Rehab rises from fifth to fourth.
New week-over-week entrants round out the ranking: ABC’s Whiskey Cavalier in third and Fox’s 2019 coverage of the Daytona 500 in fifth.
Notably, Windy City Rehab earns the highest iSpot Attention Index (137) in our ranking, getting 37% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tvon weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Feb 17.
[Images of Proven Innocent courtesy of Fox]
1) Proven Innocent, FOX
Attention Score: 93.15
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 84%, Local 14%, VOD/OTT 2%
In-network Value: $1,666,597
Out-of-network Est. Spend: $1,191,819
2) Miracle Workers, TBS
Attention Score: 93.49
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,648,912
Out-of-network Est. Spend: $117,169
3) Whiskey Cavalier, ABC
Attention Score: 90.33
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $4,631,590
Out-of-network Est. Spend: $614,187
4) Windy City Rehab, HGTV
Attention Score: 94.85
Attention Index: 137 (37% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,627,963
Out-of-network Est. Spend: $0.00
5) 2019 Daytona 500, FOX
Attention Score: 81.94
Attention Index: 45 (55% more interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $1,739,407
Out-of-network Est. Spend: $9,716
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).