Fox led the Promo Mojo rankings on the strength of 247.6 million TV ad impressions with the second week of the 2019 FIFA Women’s World Cup taking place in France. ABC grabs the next two spots to promote summer series Grand Hotel and Holey Moley, helping to give traditional broadcast networks the edge in this week’s top five.
Food Network’s Chopped Junior, a new addition to the ranking, lands at fourth place, while last week’s third-place finisher, HGTV’s Christina on the Coast, slips to fifth.
Notably, Chopped Junior earns the highest iSpot Attention Index (147) in this week’s ranking, getting 47% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through June 16.
1) 2019 FIFA Women’s World Cup, FOX
Attention Score: 91.25
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $2,186,322
Out-of-network Est. Spend: $521,503
2) Grand Hotel, ABC
Attention Score: 88.07
Attention Index: 71 (29% more interruptions than avg.)
Imp. Types: National 79%, Local 18%, VOD/OTT 3%
In-network Value: $1,877,519
Out-of-network Est. Spend: $1,065,364
3) Holey Moley, ABC
Attention Score: 94.34
Attention Index: 133 (33% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $3,563,703
Out-of-network Est. Spend: $183,613
4) Chopped Junior, Food Network
Attention Score: 95.53
Attention Index: 147 (47% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $582,494
Out-of-network Est. Spend: $663,699
5) Christina on the Coast, HGTV
Attention Score: 89.92
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,582,364
Out-of-network Est. Spend: $156,501
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).