FX makes a rare appearance on the Promo Mojo ranker with its new spy thriller – The Old Man, starring Jeff Bridges – leading the list in the week ended June 12.
Cable networks dominate the list overall, with FX joined by HGTV, which builds excitement for the second season of Bargain Block in second place; Food Network, with the 15th season of The Great Food Truck Race in third; and TNT, which hypes the final season of crime drama Animal Kingdom in fifth.
The sole traditional broadcaster to make the cut, CBS, snagged fourth place for the 2022 Tony Awards, which aired Sunday night.
Notably, the Tonys telecast scores the week’s highest iSpot Attention Index (116), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions may be updated in iSpot’s database as additional airings information becomes available.
[Images of The Old Man courtesy of FX]
1) The Old Man, FX
Interruption Rate: 1.85%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $1,341,391
Out-of-network Est. Spend: $479,536
2) Bargain Block, HGTV
Interruption Rate: 1.43%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 98%, Local 0%, VOD/OTT 2%
In-network Value: $614,617
Out-of-network Est. Spend: $311,939
3) The Great Food Truck Race, Food Network
Interruption Rate: 1.46%
Attention Index: 95 (5% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $767,608
Out-of-network Est. Spend: $197,420
4) 2022 Tony Awards, CBS
Interruption Rate: 1.50%
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 95%, Local 5%, VOD/OTT 0%
In-network Value: $1,080,032
Out-of-network Est. Spend: $0.00
5) Animal Kingdom, TNT
Interruption Rate: 1.80%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $649,395
Out-of-network Est. Spend: $637,232
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).