On the strength of nearly half a billion ad impressions, HGTV’s A Very Brady Renovation is the most-promoted show in this week’s Promo Mojo ranking. But the rest of the top five is dominated by a pair of traditional broadcasters eager to hype their fall line-ups.
Fox promotes returning series The Masked Singer and 9-1-1 in second and fifth, respectively, plus new crime drama Prodigal Son in third place. ABC lands at fourth to plug Stumptown, another new crime drama (based on the graphic novels of the same name).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Sept. 8.
1) A Very Brady Renovation, HGTV
2) The Masked Singer, FOX
3) Prodigal Son, FOX
4) Stumptown, ABC
5) 9-1-1, FOX
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands