NBC’s The Voice, with new judges Niall Horan and Chance the Rapper joining veterans Blake Shelton and Kelly Clarkson in season 23, tops the Promo Mojo ranker for the week ended March 5, making it TV’s most promoted show.
NBC is joined by two traditional broadcast networks: Fox, with the revival of CW reality competition show Farmer Wants a Wife in third place, and CBS, with its adaptation of James Cameron’s 1994 film True Lies in fifth.
Rounding out the ranking are lifestyle cable networks HGTV, with the fourth season of Rock the Block in second place, and Food Network, with the fourth season of Guy Fieri’s Tournament of Champions in fourth.
Notably, True Lies scores the highest iSpot Attention Index (117) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) The Voice, NBC
Interruption Rate: 1.54%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $1,644,360
Out-of-network Est. Spend: $1,027,763
2) Rock the Block, HGTV
Interruption Rate: 1.45%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,407,201
Out-of-network Est. Spend: $98,544
3) Farmer Wants a Wife, Fox
Interruption Rate: 1.52%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 84%, Local 12%, VOD/OTT 4%
In-network Value: $567,820
Out-of-network Est. Spend: $1,303,459
4) Tournament of Champions, Food Network
Interruption Rate: 1.88%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $1,506,707
Out-of-network Est. Spend: $0.00
5) True Lies, CBS
Interruption Rate: 1.15%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $2,136,823
Out-of-network Est. Spend: $93,131
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).