NBC’s Night Court revival, starring Melissa Rauch and John LaRoquette, tops the Promo Mojo ranker for the week ended January 22, making it TV’s most promoted show for a second week in a row.
Cable networks were entirely shut out, with the Big Four traditional broadcast networks sweeping the top five. NBC is joined by Fox, which promotes new crime drama Accused in second place; ABC, which gives some love to the 27th season of reality TV mainstay The Bachelor in third and new police procedural Will Trent in fifth; and CBS, which hypes the 2023 Grammys, set to air live on Sunday, February 5, in fourth place.
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Images of Night Court courtesy of Jordin Althaus/NBC/Warner Bros. Television]
1) Night Court, NBC
Interruption Rate: 1.22%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $3,725,289
Out-of-network Est. Spend: $433,789
2) Accused, Fox
Interruption Rate: 1.91%
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 86%, Local 11%, VOD/OTT 3%
In-network Value: $5,437,829
Out-of-network Est. Spend: $1,401,000
3) The Bachelor, ABC
Interruption Rate: 1.17%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $3,421,049
Out-of-network Est. Spend: $430,575
4) 2023 Grammys, CBS
Interruption Rate: 0.57%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 97%, Local 1%, VOD/OTT 2%
In-network Value: $2,335,284
Out-of-network Est. Spend: $0.00
5) Will Trent, ABC
Interruption Rate: 1.93%
Attention Index: 67 (33% more interruptions than avg.)
Imp. Types: National 87%, Local 10%, VOD/OTT 3%
In-network Value: $3,598,730
Out-of-network Est. Spend: $346,835
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).