On the strength of 395 million TV ad impressions, ABC’s promo for new legal drama The Fix is number one. Traditional broadcast networks have the edge in this week’s ranking, with ABC joined by NBC, which promotes The Village in third place, and Fox, which promotes 9-1-1 in fifth.

Meanwhile, last week’s chart-topper, HGTV’s promo for Restored by the Fords, slips to second, and Food Network’s promo for Buddy vs. Duff also moves down a notch, from third to fourth.

Notably, the Restored by the Fords promo earns the highest iSpot Attention Index (137) in our ranking, getting 37 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through March 17.

1) The Fix, ABC

Impressions: 395,117,478
Attention Score: 91.47
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $7,397,003
Out-of-network Est. Spend: $1,189,663

2) Restored by the Fords, HGTV

Impressions: 290,447,843
Attention Score: 94.78
Attention Index: 137 (37% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,760,630
Out-of-network Est. Spend: $285,339

3) The Village, NBC

Impressions: 230,528,507
Attention Score: 87.73
Attention Index: 67 (33% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $3,779,459
Out-of-network Est. Spend: $1,371,968

4) Buddy vs. Duff, Food Network

Impressions: 210,975,826
Attention Score: 92.96
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $749,473
Out-of-network Est. Spend: $513,181

5) 9-1-1, FOX

Impressions: 201,358,546
Attention Score: 92.84
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 89%, Local 9%, VOD/OTT 2%
In-network Value: $1,681,552
Out-of-network Est. Spend: $1,666,612

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags: 9-1-1 abc buddy vs. duff food network fox hgtv promo mojo restored by the fords the fix


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