On the strength of 222.7 million TV ad impressions, USA’s promo for political drama Pearson takes first place in this week’s Promo Mojo, bumping the previous chart-topper, FX’s Snowfall, to second.
CBS hypes Love Island in third place (for the second week in a row), while promos for the new season of Food Network’s Restaurant Impossible and ABC’s 2019 ESPYS close out the ranking.
Notably, Restaurant Impossible earns the highest iSpot Attention Index (140) in our ranking, getting 40% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through July 14.
1) Pearson, USA Network
Attention Score: 94.11
Attention Index: 126 (26% fewer interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $1,879,069
Out-of-network Est. Spend: $512,837
2) Snowfall, FX Network
Attention Score: 92.37
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
In-network Value: $1,437,595
Out-of-network Est. Spend: $751,057
3) Love Island, CBS
Attention Score: 84.46
Attention Index: 51 (49% more interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $2,428,072
Out-of-network Est. Spend: $142,473
4) Restaurant Impossible, Food Network
Attention Score: 95.20
Attention Index: 140 (40% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $760,751
Out-of-network Est. Spend: $58,793
5) 2019 ESPYS, ABC
Attention Score: 90.13
Attention Index: 81 (19% more interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $1,421,526
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).