Anyone craving a Pickle Rick Frosty – a pickle-flavored ice cream shake topped with fried pickles – should hightail it to Las Vegas to visit Morty’s Mayhem, housed at Resorts World Las Vegas on the strip.
The experiential activation again pairs Adult Swim’s cult animated hit Rick and Morty with fast-food chain Wendy’s to promote breakfast. The partners first started working together in 2020.
Paired with the NCAA college basketball tournament, which is playing on television screens all over Sin City, Morty’s Mayhem offers Vegas visitors a place to visit their favorite whacky animated time-traveler mad-scientist grandfather Rick and his neurotic grandson Morty.
RELATED: ‘Rick & Morty’ Gets Even Weirder in Primal Screen’s New Events
Besides the Pickle Rick Frosty, the experience features Rick and Morty’s inflatable heads, wearing sweatbands in tribute to the ongoing tournament. Visitors can also tunnel through an immersive LED experience lined with unique Rick and Morty animation, play themed games and watch basketball while enjoying Wendy’s new breakfast item, hot honey chicken biscuits, along with fries and Frosty-ccinos.
WarnerMedia, Adult Swim’s parent company, worked with The Marketing Arm, Golden Wolf animation studio and Wendy’s marketing partners Spark Foundry and VMLY&R to create the event.
Tags: adult swim golden wolf rick and morty spark foundry the marketing arm vmly&r warnermedia wendy's