RM 15 Creative, an entertainment marketing agency launched by former CBS marketing executives Garen van de Beek and Lori Shefa, have launched the RM 15 podcast featuring such guests as Dr. Phil McGraw, former CBS marketing chief George Schweitzer, PatMaProductions co-owner and film producer Denise Di Novi, former CBS Entertainment Chair and co-owner of PatMa Productions Nina Tassler and more.
Upcoming guests include Eric Tuchman, executive producer of Hulu’s Emmy-winning The Handmaid’s Tale; Laurie Zaks, president of Rosewood Television; Jerry Brunskill, president of Wow & Flutter Media Group; and Bryan Seabury, head of drama development, CBS Studios.
“Ever wonder why some movies and TV shows launch big while others are dead on day one? It’s the marketing, stupid! We are true advocates for strong marketing – which is so much more than just hype,” said van de Beek and Shefa in a statement.
“We have been so incredibly fortunate to have crossed paths with so many top industry ‘movers and shakers’ during our careers, that we felt now would be a terrific time to interview those people on-air to discover what makes them ‘tick’ and to see what kind of advice they have for those of us who are always intrigued by a good success story!”
The RM 15 Podcast is available on all major podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, IHeartRadio, Pandora, TuneIn + Alexa, Podcast Addict, Podchaser, Pocket Casts, Deezer, Listen Notes, Player FM, Listen Notes, Player FM, Podcast Index, Overcast, Castro, Castbox and Podfriend.
RM 15 is named after the office suite at CBS Television City the pair shared for more than 23 years. Van de Beek and Shefa launched the agency in 2020 and since then they have done creative work for CBS Media Ventures’ syndicated entertainment magazine Entertainment Tonight and talk show Dr. Phil, as well as for Denver & Delilah Productions, Village Roadshow Television, Maniac Productions/Blumhouse Productions, CBS Studios and PatMa Productions/MGM.
In their time at CBS, the pair launched such series as The Big Bang Theory, Survivor, both the CSI and NCIS franchises, Young Sheldon, The Good Wife, Hawaii 5-0 and many more. In addition, the duo led the creative marketing campaigns behind such streaming hits as Star Trek: Discovery and Star Trek: Picard, along with The Good Fight and The Twilight Zone with Jordan Peele on CBS All Access, which is now Paramount Plus.
RM 15 Co-Founder and Chief Creative Officer Van de Beek is a member of Promax’s board of directors.