According to 1911’s Women’s Rules of Basketball, female players are to “avoid everything masculine,” “pride yourself in modesty” and “talk only about things you understand.”

But in the words of Mississippi’s Teaira McCowan, “rules are meant to be broken.”

Set to Katy Perry’s “Hey Hey Hey,” Nutmeg’s tease that aired before the women’s NCAA Final Four and Championship Games juxtaposed historical photos and recreations with present-day players in a music-video-style tribute to “all the women who ever picked up a ball.”

And let’s be clear: none of those aforementioned rules apply to them.


Agency: Nutmeg

Executive Creative Director: Fred Salkind

Executive Creative Producer: Doug LeBow

Creative Director: Dave Rogers

Art Director: Karolina Dawson

Network: ESPN

Executive Producer: Aimee Stokes

Coordinating Producer: Kate Jackson

Editorial Director: Thomas Beers

Producer: Lauren Nieves

DP/Art Director: Bryan Brousseau

Wardrobe Designer: Celeste Montalvo

Set Dresser: Tim Ferro

Production Coordinators: Lisa Edward, Amanda Paschal, Amanda Braunlich

Tags: hot spots ncaa nutmeg

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