Prime Video unveiled its first brand tagline “See Where it Takes You” in a campaign that invites customers to explore the world of Prime Video.

In the campaign, Prime Video shows fans how they can follow their passions and explore different genres at the click of a mouse, from Amazon Originals such as The Wheel of Time and The Marvelous Mrs. Maisel to licensed content (It’s a Wonderful Life, Die Hard) to Thursday Night Football.


The spot features such Amazon originals as Cinderella, starring Camila Cabello in the title role and Billy Porter as the fabulous fairy godmother; superhero series The Boys; reality series Making the Cut, starring Heidi Klum and Tim Gunn; and fashion-focused The Marvelous Mrs. Maisel.


Viewers can escape this world and dive into others, including Carnival Row, The Wheel of Time, Good Omens, The Expanse and the service’s coming prequel to the Lord of the Rings.


Before Thanksgiving, Amazon released a spot focusing on action, including live sports such as Thursday Night Football.


Client: Amazon Prime Video

Creative: Prime Video In-House Marketing and Creative Teams

Strategy: Droga5 London

Tagline: Rob Pearlstein

Creative (Action): 72andSunny

Tags: 72andsunny amazon originals amazon prime video droga5 london

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