Shannon Willett has been named chief marketing officer at NBCUniversal’s streaming service Peacock, while Brian Henderson joins as executive vice president, programming. Willett and Henderson both report to Peacock President Kelly Campbell.
“We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making Peacock a must-have streaming service and round out our executive leadership team,“ said Campbell in a statement. “Shannon is a fantastic strategic marketer with an incredible portfolio of brand-defining, best-in-class global campaigns, and her expertise will be critical to Peacock’s next phase of growth. And as a pioneer in the evolution of streaming content, Brian will be invaluable as we continue to expand our content offering and establish Peacock as the top general entertainment streaming service in the market.”
Willett comes to Peacock from Netflix, where she was vice president, global marketing strategy and operations. Over her more than six years at the premium streaming service, Willett led creative marketing campaigns with a focus on maximizing growth, global reach, efficiency and impact with a global team of 250 people.
Willett holds a master of arts from American University and received her bachelor of arts from Georgetown University. She will be based in Los Angeles.
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Henderson will lead Peacock’s global content strategy, leveraging data and insights to curate Peacock’s content offering to drive acquisition, usage, retention and overall business. He will partner with content leaders across NBCUniversal, including the NBCUniversal TV & Streaming acquisition team, to drive the platform’s programming strategy for licensed, original, international and emerging content.
Henderson comes from Hulu, where he worked with Campbell in the role of senior vice president, SVOD content, programming and partnerships. Henderson received his bachelor’s degree from Duke University and a master of business administration from UCLA’s Anderson School of Business. He will be based in Los Angeles.