To get viewers excited about E!’s live coverage of the 63rd Annual Grammy Awards on CBS Sunday, March 14, Superestudio grafted bold motion graphics over fun footage from years past.

The spot features such stars as Jennifer Lopez, Lady Gaga, Katy Perry, Kim Kardashian, Kanye West, Blake Shelton, Gwen Stefani, Lizzo, Megan Thee Stallion and more.

The Grammys return to Los Angeles’ Staples Center this year with performances from such stars as Bad Bunny, Billie Eilish, Brandi Carlile, Brittany Howard, BTS, Cardi B, Chris Martin, Dua Lipa, Haim, Harry Styles, Post Malone, Taylor Swift and more.

The Daily Show’s Trevor Noah hosts the live COVID-19 safe ceremony, which will be held virtually.


Client: NBCUniversal

VP, Creative: Albert Choi, Calvin Chu

Creative Director: Eve Penzer, Jonah Birns

Sr. Editor: Greg Brayton

Art Director: E.B. Vallone

Project Manager: Luke Marron

Agency: Superestudio

Tags: e grammys showcase spot superestudio

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