Showtime, with production help from Los Angeles-based Stun Creative, hypes the drama in this music-video-inspired spot for its upcoming pay-per-view boxing event, Wilder vs. Fury, on Saturday, Dec. 1.

Two undefeated heavyweight champions—current World Boxing Council heavyweight champion, Deontay Wilder, and lineal champion Tyson “Gypsy King” Fury—will face off.

For the spot, Stun got both fighters on a soundstage in LA where they captured the men in their respective kingdoms. Behind-the-scenes footage shows both athletes training for the upcoming bout and of course, there’s no shortage of trash-talking and bragging.

“I’m all about devastating knockouts,” says Wilder, and later Fury chimes in, “I’m knocking you the fuck out.”

It’s all accompanied by 16-year-old Billie Ellish’s “You Should See Me in a Crown,” and if you watched the Apple holiday commercial, Ellish’s haunting and distinctive sound will be familiar to you.


Client: Showtime

Senior Vice President: Erik Friedman

Creative Director: Jason Mammen

Producer: Andrew Rizzi

Editor: Ray Burris

Sound Engineer: Bill Lacey

Art Director: Brandon Kennedy

Agency: Stun Creative

Chief Creative Officer: Michael Vamosey

Executive Producer: Sharre Jacoby

Music: Billie Ellish

Tags: billie ellish deontay wilder hot spots inspiration showtime stun creative tyson fury

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