Snap Originals has unveiled a new digital series chronicling fashion and sneaker culture, Kick Life.

With help from influencers and TV personalities, the series shows “what it really means to be a sneakerhead” through stories and discussions on their favorite pairs of sneakers. Like all shows on Snapchat, Kick Life is viewed on vertical full screen with graphics, split screens and quick cuts—all of which can be seen in the above trailer.

The series is produced by NBCU Digital Lab. All eight episodes are available on Snapchat’s Discover page now.

Check out the series’ key art:

'Kick Life' key art. [Snap]
‘Kick Life’ key art. [Snap]

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