In its latest true-crime series, Oxygen’s Murder for Hire explores the dark world of contract killings, showcasing some of the most fascinating murder-for-hire cases ever to be caught on tape.

To promote the show, Oxygen turned mostly to its in-house creative team, with a little help with the graphics from Los Angeles and London-based agency Kill 2 Birds. The promos rely heavily on sound, expertly tracked to the video, and on grainy hidden-camera footage that makes the viewer feel like they are eavesdropping on a secret.

The series comes from Dick Wolf, creator of the Law & Order and Chicago franchises on NBC.

Murder for Hire airs premieres Sunday, April 7, on Oxygen at 7/6 c.

Above is “Tick Tock;” below is “Sirens.”


Client: Oxygen

EVP Marketing, Bravo/Oxygen: Ellen Stone

SVP Creative & Brand Design, Oxygen: Nancy Mazzei

VP Production, Bravo/Oxygen: Tom Bayer

Creative Director, Multiplatform Promos, Oxygen: Yanik Archer

Supervising Producer, Oxygen: Andrew Killoy

Creative Director, Graphics, Oxygen: Kaori Sohma

Design Director, Graphics, Oxygen: Travis Spangler

Project Manager, Oxygen: Michelle Palmer

Audio Engineer, Oxygen: Jon Dickson

Editor: Justin Peach

Graphics: Kill 2 Birds

Tags: hot spots murder for hire oxygen

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