Tampa, Fla.-based Spectrum Productions is expanding its purview to become Remedy Television + Branded, said Founder, CEO and Executive Producer Guy Nickerson on Tuesday.

Under its new name, the production studio will also turn its attention to branded content, Nickerson said. The new name represents the company’s mission to produce effective and engaging content for audiences, networks, brands and agency partners across any platform.

Spectrum Productions already is known for producing such science and nature series as Nat Geo Wild’s Secrets of the Zoo, Dr. K’s Exotic Animal ER and Dr. T. Lonestar Vet; Nat Geo’s World’s Biggest Great White? special; ABC’s Jack Hanna’s Wild Countdown; nationally syndicated series Jack Hanna’s Into the Wild; and Science Channel’s Street Science.

In addition to producing these series, the studio works with brand clients to develop and produce social media content, web series, short films, documentaries, brand campaigns, high-end corporate and sales promos, branded television specials and more.

“Whether we’re creating a groundbreaking television series, a stunning documentary, original online entertainment, an authentic character-driven Instagram story or a fun Facebook Live broadcast, Snapchat ad or commercial spot, we never lose sight of this essential fact: Everything we do starts with a great story,” said Nickerson in a statement.

Recent branded and marketing content includes a short film and slate of social media assets for Sheraton Hotels, multiple 30-second TV commercials for Herschend Family Entertainment’s Dollywood theme park, and the Warrior Games’ opening ceremony video starring comedian and former Daily Show host Jon Stewart.

Tags: rebrand remedy television + branded spectrum productions

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