Fans of Outlander’s Sam Heughan got a huge surprise on Monday night when they went to see a special screening of Lionsgate’s new movie The Spy Who Dumped Me and were also treated to an appearance by Heughan and a reveal of the season-four teaser trailer of Outlander, the Starz show in which he stars. Heughan co-stars in The Spy Who Dumped Me along with Mila Kunis and Kate McKinnon.
“This is my first time playing a secret agent,” said Heughan—who plays MI-6 agent Sebastian Henshaw in the film—in a statement. “I’ve played him so many times in my head. I think every young actor has probably pretended or wanted to be Bond. This was a great opportunity to play part of that world.”
Starz and Sony Pictures Television, which produces Outlander, teamed up on the live promotion. Starz also partnered with Entertainment Tonight to livestream the event as well as the teaser on Starz’ Outlander Facebook page and on ET’s Facebook Live page with ET’s Leanne Aguilera hosting the fan event.
To recruit fans, Starz posted an invitation on Twitter and Facebook and reached out to them by email last Monday, July 23. All of the theater’s seats were spoken for within 15 minutes, according to Starz.
Outlander and Heughan both have a strong presence on social media, with each having more than 3 million followers.
The Spy Who Dumped Me opens in theaters across the country on Friday, Aug. 3, while Outlander returns for season four in November.
[Images of Caitriona Balfe, Sam Heughan in Outlander courtesy of Starz]