Dallas-based Stephen Arnold Music has created a new sonic brand and music package for Katz Networks’ relaunch of legal network Court TV.
Under its new owner, Court TV will air live, gavel-to-gavel coverage of relevant court cases as well as legal reporting and analysis of those trials.
“Court TV is a 24-hour network with extensive live programming, so the custom music package built around a unique sonic brand plays a critical role in the presentation to our audience throughout each broadcast day,” said Bryan Slonaker, senior vice president, creative, Katz Networks/Court TV, in a statement.
To do it, Stephen Arnold Music used a live orchestra to play a range of original compositions intended to represent the pacing, tone and emotion of the legal network’s programming. Instruments included trumpets, trombones, French horns, violins, violas and celli, all of which contributed to the new themes. These included compositions for such shows as Court TV Live, Breaking News, Special Trial Coverage and Closing Arguments with Vinnie Politan.
“Creating a sonic brand for the relaunch of Court TV, a trailblazing network with a deep history, was indeed very special,” said Chad Cook, vice president, creative. “Our team especially enjoyed the unique assignment of composing a music package that captures a sense of crime and justice.”
Tags: court tv katz networks sonic branding stephen arnold music