Building on its 2020 Vote Actually campaign, The CW on the 56th anniversary of the Voting Rights Act of 1965 is launching nonpartisan initiative Freedom to Vote to promote protection of all eligible voters and remove barriers to voting, according to Mark Pedowitz, chairman and chief executive officer of The CW.

The campaign is being developed in partnership with such nonprofit organizations as the Lawyers’ Committee for Civil Rights Under the Law, dedicated to securing equal justice for all through the rule of law, and, the country’s largest voting registration and get-out-the-vote technology platform.

The CW talent featured in the campaign includes Sam Adegoke (Dynasty), Tala Ashe (DC’s Legends of Tomorrow), Brec Bassinger (Stargirl), Coby Bell (Walker), Kaylee Bryant (Legacies), Melonie Diaz (Charmed), Liz Gillies (Dynasty), Grant Gustin (The Flash), Camrus Johnson (Batwoman), Olivia Liang (Kung Fu), Nicole Kang (Batwoman), Nicole Maines (Supergirl), Jeanine Mason (Roswell, New Mexico), Perry Mattfeld (In The Dark), Kennedy McMann (Nancy Drew), Candice Patton (The Flash), Danielle Rose Russell (Legacies), Azie Tesfai (Supergirl), Elizabeth Tulloch (Superman & Lois), Anjelika Washington (DC’s Stargirl) and Karimah Westbrook (All American).

The new Freedom to Vote PSAs —which encourage viewers to get involved at—will be broadcast during the network’s primetime line-up, across its digital platforms and apps, as well as on its social media outlets.

“Voting is the very foundation of our democracy. We all deserve the right to vote, and the right to fair access to cast those votes safely and securely. The CW has an opportunity and a responsibility to engage our multi-platform audience in the efforts of our esteemed partners to encourage leaders in Washington and around the country to protect and strengthen the freedom to vote,” said Pedowitz in a statement. “Last year, we were so incredibly proud to have contributed in some way to getting more young people than ever to vote in the 2020 presidential election through our ‘Vote Actually’ campaign. Now, through our ‘Freedom to Vote’ initiative, we want to make sure that those young voters, and every one of the 240 million eligible voters, can continue to be able to make their voices heard in future national, state and local elections.”

[Image of Supergirl’s Azie Tesfai courtesy of The CW]

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