In this spot for The CW’s All American, creative agency The Shop uses a drumline track and graphics to compliment the voiceover of the series’ star.
Daniel Ezra plays Spencer James, a high school football player from South Central whose worlds collide when he is recruited to play for Beverly Hills High School.
With lines like “I want a life better than the one I’ve been living,” and “[I’m angry] ‘cuz I gotta fight for every damn step I take,” the creative agency took a subtle yet poweful approach that reinforced the struggle of the titular character.
All American premieres October 10 on The CW.
Client: The CW
Agency: The Shop
President: Jordan Hayman
Creative Director: Nick Shakarian
Editor: Chris Ninness
Director of Post: Aubrey Byrne
SVP of Marketing (CW): Ed Sion