In this spot for The CW’s All American, creative agency The Shop uses a drumline track and graphics to compliment the voiceover of the series’ star.

Daniel Ezra plays Spencer James, a high school football player from South Central whose worlds collide when he is recruited to play for Beverly Hills High School.

With lines like “I want a life better than the one I’ve been living,” and “[I’m angry] ‘cuz I gotta fight for every damn step I take,” the creative agency took a subtle yet poweful approach that reinforced the struggle of the titular character.

All American premieres October 10 on The CW.


Client: The CW

Agency: The Shop

President: Jordan Hayman

Creative Director: Nick Shakarian

Editor: Chris Ninness

Director of Post: Aubrey Byrne

SVP of Marketing (CW): Ed Sion

Tags: all american the cw the shop trailers

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