What is brand citizenship? How can companies best integrate it into their brands so that it comes off to consumers as authentic and not pandering?

In today’s episode, Civic Chief Culture Officer Linda Ong and UPtv CMO Scot Safon discuss who’s doing it right, who’s doing it wrong and how companies can best integrate this important strategy into their workplaces and their marketing ahead of their upcoming session at PromaxBDA The Conference 2018.

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Tags: brand citizenship civic linda ong scot safon the daily brief podcast uptv

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