In today’s fragmented media environment, media planners are having to consider digital resources more than ever. But with so many to choose from, what’s the best way to select the right outlet? And once that selection is made, how best do you measure success? And where should social media fall into that mix?

Some of the best in the business take on those complex questions in this session taken from PromaxBDA’s Station Summit in Las Vegas.

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Merry Media Founding Partner Merry Aronson moderates a panel that includes Adrianne Anderson, vice president, creative services, KTLA Los Angeles; Molly Kelly, corporate director of media strategy, Weigel Broadcasting; and Ari Pitchenik, vice president, affiliate marketing and co-op, Warner Bros. Worldwide TV Marketing.

Let’s listen in:

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