Last summer, the Fox Owned Television Stations teamed up with Endemol Shine North America to test Page Six TV in seven markets.

Over the course of three weeks, the show based on The New York Post’s famed gossip page aired in different time periods in the different markets. At the end of the test, the show had averaged a 1.0 rating/2 share weighted metered market household average, according to Nielsen Media Research.

All parties were happy enough with the test that this fall, Page Six TV will launch in syndication across the country with Endemol Shine North America producing and Twentieth Television distribution and selling the national advertising.

At PromaxBDA Station Summit in Las Vegas next week, Twentieth Television and Endemol Shine North America will be on hand to talk to station affiliates airing the show about all of the companies’ marketing efforts heading into its launch.

Vivi Zigler, president, digital, brand and audience development, Endemol Shine North America, gave PromaxBDA Editorial Director Paige Albiniak a thorough sneak peek into everything that’s going into the marketing of the program in episode 7 of The Daily Brief Podcast.

In episode 8, Christopher Donovan, senior vice president, creative marketing for E! Entertainment and Esquire, talked to PromaxBDA Senior Producer LaFern Cusack about the importance of knowing your formation story as you work to create your personal brand.

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