Ashley Vinson is a leading authority when it comes to both marketing and Twitter. As a marketing expert, she has been advising and coaching broadcasters and clients all over Europe on how to use social media to its best advantage.

Vinson knows all about the pitfalls of reading into the wrong numbers, of making a huge spike in your awareness only then to see it all fall away. In this session recorded at PromaxBDA Europe in Amsterdam, Vinson dispels the measurement myth to illuminate all of us on how best to execute and deliver social marketing that’s not just a numbers game.​

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