In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.
In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.
In this episode of The Daily Brief Podcast, Promax Editorial Director Paige Albiniak talks to Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.
Tune in to this episode to hear the whole conversation:
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