“Long before there was reality TV shows, there was American Gladiators,” begins The Shop’s spot for ESPN’s 30 for 30 documentary on the TV phenomenon, which aired in syndication from 1989 until 1997.

A combination of pro wrestling and obstacle-course navigation and the precursor to NBC’s American Ninja Warrior, American Gladiators featured contestants competing in such contests as Joust, Powerball and Swingshot. The spot features such stars from the era as Elektra, Gemini, Malibu and Sabre.

“It was a given that they were all on steroids,” says one interviewee during the spot.

RELATED: The Shop Reveals Emotional Stakes Behind Netflix’s ‘Love Is Blind’

Part one of ESPN’s 30 for 30 documentary on American Gladiators debuted May 30.


Client: ESPN

ESPN Creative Team: Patricia Yanez, Amelia Simonds, & Diana Flynn

Agency: The Shop

President: Jordan Hayman

Chief Creative Officer: Nick Shakarian

Producer: Halie Marks

Editor: Steve Lau

Graphics Designer: Mariah Burns

Music Supervisor: Cameron Chambers

Tags: 30 for 30 american gladiators espn the shop trailer

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