Nexus directors Alan Smith and Adam Foulkes return to Wimbledon’s Center Court with this follow-up to 2018’s “Take On History” that features present-day stars such as Emma Raducanu, Novak Djokovic, Roger Federer and Serena Williams.

Set to Summer Kennedy’s track “Come Alive”, the spot commemorates the 100th anniversary of the All England Lawn Tennis Club’s relocation to its current Church Road venue.

This time around, the duo stuck with one style of animation instead of progressing through the years using a dreamy, blurred aesthetic to escort viewers through landscapes that keep magically transforming.

Wimbledon begins Sunday, June 27 and runs through Sunday, July 10 with the men’s final.

READ MORE: Stash Media


Client: All England Lawn Tennis Club (AELTC)

Agency: McCann London

Chief Creative Officer: Rob Doubal, Laurence Thomson

Creative Directors: Rob Webster, Alexei Berwitz

Creative: Rory Peyton Jones, Elliot Lee

Agency: Craft London

Chief Production Officer EMEA: Ben Clark

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Producer: Jacob Gardner

Post-Producer: Filipa Kinomoto

Music Supervisor: Chris Graves

Editor: Matt Dollings, Sam Mitchell

Production: Nexus Studios

Director: Alan Smith, Adam Foulkes

Producer: Rebecca Archer

Production Manager: Edith Chappey

Studio Lead: Bethany Levy

Art Director: Melanie Climent

Storyboard Artist: Louis Kynd

Character Designer: Alexandra Petit, Yujia Wang

Lead Environment Designer: Brandon Coates

Design support: Joe Dennis, Cat Wong

3D Generalist: James Drummond, Matilde Vinther

Lead 2D Animator: Marylou Mao

2D Animator: Fanny Hagdahl Sörebo, Duncan Gist, Sean Weston, Hozen Britto, Bianca Beneduci Assad

Clean up artist: Laura N-Tamara, Natalie Gray, Clementine Gautier, Louise Gregersen, Samira Tristani-Firouzi, Sivan Kidron

Lead Compositor: John Taylor

Compositor: Stuart Fortune, Craig Maxwell

Compositor/FX Animator: Richard Perrigo

Editor: Dave Slade, Zaki Fulford

Sound: Factory

Music: Summer Kennedy “Come Alive”

Tags: hot spots mccann london nexus studios wimbledon

  Save as PDF