AMC Networks on Friday launched the “We’re With You” campaign, featuring stars from its shows such as Jeffrey Dean Morgan (The Walking Dead), Rhea Seehorn and Giancarlo Esposito (Better Call Saul) and more. Each of the celebrities recorded themselves from their homes where they are self-quarantining during the coronavirus pandemic.
The initiative includes both a public service announcement (above) as well as hours of free programming from across AMC Networks’ portfolio: AMC, BBC America, IFC, SundanceTV and streaming service Sundance Now.
“We want to join with our talent and respond to this moment in the best way that entertainment companies can – which is, to entertain people. Our We’re With You campaign is intended to give information, to offer companionship in the kind of responsive way that linear tv is uniquely able to, and we want to offer audiences the chance to have a laugh, maybe especially important at times of crisis,” said Sarah Barnett, president of AMC Networks Entertainment Group and AMC Studios, in a statement. “We also wanted to make our great content available to more viewers at a time when we are all looking for fantastic things to watch.”
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Besides the PSA campaign, AMC Networks also are making many of its programs available for free throughout April, including the first half of season 10 of The Walking Dead on AMC.com and the AMC app.
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AMC Networks announced earlier that the season-three premiere of Killing Eve, starring Sandra Oh and Jodie Comer, would air two weeks earlier than originally scheduled, debuting on Sunday, April 12 on both AMC and BBC America.
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BBC America is offering a collection of free nature documentaries both on its website at BBCAmerica.com at the BBC America app as part of its “Nature NOW” collection. Some of the nature documentaries available include Life Story: First Steps, Seasonal Wonderlands: New England, Wild Singapore: Hidden World, Attenborough and the Giant Elephant, and Chimp Sanctuary.
BBC America earlier announced that it was expanding its Wonderstuck nature programming brand to Thursdays as well as Saturdays. Upcoming themed marathons include “America the Beautiful” on April 2, “Circle of Life” on April 9 and “Under the Sea” on April 16.
In addition, BBC America would air its Earth Day 50th Anniversary Celebration for four days from Monday, April 20 through Thursday, April 23. The week will include the premiere of the documentary feature She Walks with Apes, narrated by Sandra Oh, and the Best of Seven Worlds, One Planet special. More nature programming will be coming to the BBC America website, app and on-demand platforms over the next several months.
IFC is offering for free full seasons of such series as Baroness von Sketch Show, Birthday Boys, Spoils of Babylon, Spoils Before Dying, Bunk and Food Party, as well as select episodes from Comedy Bang Bang and Mystery Science Theatre 3000, and the season premiere of Brockmire. All of these are available at IFC.com and on the IFC app.
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AMC Networks’ streaming service Sundance Now is making season one of Liar available for free, allowing viewers to catch up with the series before season two premieres on SundanceTV on April 8. Other Sundance series that will be available to view for free from now through April 14 on Sundance Now include the first seasons of Riviera, The Restaurant, Public Enemy and The Bureau.
Finally, other weekend programming marathons are planned to run across AMC Networks throughout the month, including AMC’s “Middle Earth Get Away” with a Lord of the Rings marathon on Sunday, April 11. BBC America will air a Hunger Games Marathon on Sunday, April 5. Sundance TV will air the “We All Have Cabin Fever” SciFi Marathon on Saturday, April 4 that includes such films as Predator, Alien vs. Predator, Escape from L.A., and Terminator 2: Judgement Day. Sundance will follow that up with James Bond marathons on Saturday, April 18 and Sunday, April 19 featuring such old-school Bond favorites as Dr. No, Goldfinger, From Russia With Love, For Your Eyes Only, The Spy Who Loved Me and A View To A Kill.
And IFC will air the “Stiller Half-a-Day” marathon on Sunday, April 19, featuring Zoolander, There’s Something About Mary, Tropic Thunder and The Watch.
AMC Networks also has partnered with the Ad Council, along with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and others on a series of national public service ads (PSAs) for the #AloneTogether campaign, which works to educate Americans public on the importance of social distancing.