Bicoastal creative agency Northern Lights edited several diverse Amazon originals to tell one unified brand story in the streamer’s “The Time Is Now” campaign.

Shows, movies and specials included are such films as Troop Zero, starring Allison Janney and Viola Davis; Shia LeBeouf’s Honey Boy; series such as Tim Gunn and Heidi Klum’s new fashion-competition show Making the Cut and Hunters, starring Al Pacino; and comedy specials featuring the likes of Iliana Grazer and Rob Delaney.

Here’s a 30-second cutdown of the above spot:


Client: Amazon Prime Video Brand Creative

Head of Global Brand Creative: Ryan Brockington

Senior Campaign Manager: Rob Nelson

Producer: Alyssa Venetucci

Creative Editorial: Northern Lights

Executive Creative Director: Joe Nichols

Design, Animation: Mr Wonderful

Audio: SuperExploder

Tags: amazon amazon prime video hot spots northern lights

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