Ahead of the premiere of season 10 of AMC’s The Walking Dead on Sunday, AMC treated New York Comic-Con-goers to a social and on-site activation, featuring their favorites: walkers.
Attendees arriving on the scene were scared by live walkers (pictured in slideshow above), and those who managed to miss the live versions, could grab a Snapchat filter and put them in their snaps to friends and family. Or they could just turn themselves into walkers.
Once fans gather up their selfies and snaps, they can hashtag them #TWD10SWEEPS and post to Facebook, Instagram and Twitter for a chance to win a trip to The Walking Dead set in Georgia.
Fan scanning exclusive Snap marker lenses:
Snapchat selfie walker lens:
Snapchat walker lens:
During The Walking Dead panel on Saturday, Oct. 5, AMC revealed a trailer for the as-yet-unnamed third spin-off:
The network also renewed the mothership, The Walking Dead, for season 11 and announced Lauren Conrad would be returning to the series after she departed to star in ABC’s short-lived Whiskey Cavalier.
[Images courtesy of AMC/Lara Maggin]