Russia’s TV3 created this emotional spot, “Everything #FortheFamily,” when it surprised three women who had left their homes and families to move to Moscow to work.
Their reactions “exceeded all expectations,” according to the channel.
The video reveals how women sacrifice for their families every day, and tied into the Oct. 29, 2018 premiere of the channel’s new TV series, An Ordinary Woman, in which the main character, played by Anna Mikhalkova, puts her own life at serious risk for her family.
As part of the campaign, the channel asked people to share photos of things they did #ForTheFamily.
Creative Group Head, TV3: Roman Kirichenko
Head of SMM, TV3: Olga Rogova
CMO, TV3: Lili Sherozia