After having traveled to Los Angeles, Orlando and Minneapolis, NBC is once again taking The Tonight Show Starring Jimmy Fallon on the road, although this time it’s just headed up the street.
On Thursday, Sept. 13,The Tonight Show and mobile carrier T-Mobile will partner to air a live episode from New York City’s Central Park. Leading into the event, T-Mobile will run a nationwide sweepstakes to send fans to New York for the show.
“This collaboration represents the ultimate partnership through massive content collaboration and influencer talent, combining a cutting-edge, disruptor brand like T-Mobile with two of the most iconic names in late-night, Jimmy Fallon and The Tonight Show,” said Linda Yaccarino, chairman, advertising and client partnerships, NBCUniversal in a statement.
“I love shaking things up…whether that’s disrupting the status quo in wireless or bringing the iconic Tonight Show to Central Park for the very first time,” said John Legere, CEO, T-Mobile, also in a statement.
The live episode will include plenty of celebrity guest stars, creative content and T-Mobile’s favorite color, magenta.
In the week leading up to the Central Park event, T-Mobile will offer fans opportunities to win tickets at select T-Mobile stores in New York City, while sharing social content to promote the show.
In November, The Tonight Show and T-Mobile will team up again to honor veterans on Veteran’s Day.
According to Variety and Kantar Media, T-Mobile is one of The Tonight Show’s biggest advertisers, having spent $10.4 million on it last year and $2.75 million on it in the first quarter of this year.
The Tonight Show Starring Jimmy Fallon is executive produced by Lorne Michaels and produced by Gerard Bradford, Mike DiCenzo, Katie Hockmeyer and Jamie Granet-Bederman. Other than on Sept. 13, the show tapes before a live studio audience at Studio 6B in Rockefeller Center.
[Images of The Tonight Show courtesy of NBC]