For Discovery Plus and Travel Channel’s paranormal series, The Holzer Files, Silver Spring, Md.-based AlterEgo borrowed from the style of horror movie trailers to give viewers a good scare.
Ahead of the show’s debut on the recently launched Discovery+, Supervising Producer Ki Yi approached the agency to create a new launch promo as well as a custom graphics package.
To give viewers a true feel of the series, “I used a glitchy style of editing and incorporated sound design to make moments of the promo jump out so the viewer would feel like they were in a horror movie,” said Senior Editor Rory Sheridan.
AlterEgo was inspired by Hans Holzer’s actual case files for the graphic design, and the agency layered archival imagery and b-roll to create the spooky spot.
Client: Discovery+/ Travel Channel
Group SVP, Marketing: Doug Seybert
Group VP, Marketing Strategy: Eliza Booth
Director, Marketing Production: Jaycen Armstrong
Supervising Producer: Ki Yi
Sr. Photo Brand Manager: Michele Martuscello
Project Manager, Strategy: Chris Leavy
Executive Creative Director: Heather Roymans
Associate Creative Director: Erica Kern
Writer/ Producer: Megan Gygax
Sr. Editor: Rory Sheridan
Assistant Editor: Hannah Testa
Designer/ Animator: Eric Diga
Sound Design and Audio Mix: Tyler Proctor