For Discovery Plus and Travel Channel’s paranormal series, The Holzer Files, Silver Spring, Md.-based AlterEgo borrowed from the style of horror movie trailers to give viewers a good scare.

Ahead of the show’s debut on the recently launched Discovery+, Supervising Producer Ki Yi approached the agency to create a new launch promo as well as a custom graphics package.

To give viewers a true feel of the series, “I used a glitchy style of editing and incorporated sound design to make moments of the promo jump out so the viewer would feel like they were in a horror movie,” said Senior Editor Rory Sheridan.

AlterEgo was inspired by Hans Holzer’s actual case files for the graphic design, and the agency layered archival imagery and b-roll to create the spooky spot.


Client: Discovery+/ Travel Channel

Group SVP, Marketing: Doug Seybert

Group VP, Marketing Strategy: Eliza Booth

Director, Marketing Production: Jaycen Armstrong

Supervising Producer: Ki Yi

Sr. Photo Brand Manager: Michele Martuscello

Project Manager, Strategy: Chris Leavy

Agency: AlterEgo

Executive Creative Director: Heather Roymans

Associate Creative Director: Erica Kern

Writer/ Producer: Megan Gygax

Sr. Editor: Rory Sheridan

Assistant Editor: Hannah Testa

Designer/ Animator: Eric Diga

Sound Design and Audio Mix: Tyler Proctor

Tags: alter ego discovery plus the holzer files travel channel

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