Canada’s Bell Media-owned sports network TSN kicks off the Major League Soccer season with a new package that gives each team in the league a new animated ident of its own (with a little extra love for the Canadian teams, natch).

Check out the fun sound effects in the below animated team transitions that TSN created for the sequence:

The 2020 MLS season began Feb. 29 and runs through Oct. 4.


SVP Bell Media Agency, Brand, Creative & Marketing: Jon Arklay

Director, Design & Brand: Geoff Lee

Creative Director, Design: Stephen Gilmore

Associate Creative Director, Design: Matt Mamic

Associate Creative Director, Design: Luis Torres

Motion Designer: Thomas Bove

Music: Noise Distillery

Sound Design: Michael Banani

Tags: animation bell media hot spots main titles mls tsn

  Save as PDF