The lights come up on the NBA’s Toronto Raptors in the above :30 by Bell Media’s sports network, TSN.
After a year of playing in the NBA-approved “bubble,” the team is back playing in the Scotiabank Arena in front of fans. The spot opens with shots of an empty arena, the echoes of excited fans heard in the distance. It moves into collages of mixed media, emphasizing both players and fans enjoying the game of basketball. By the end, the arena is full of enthusiastic fans, ready to cheer on their team.
VP, Brand, Marketing & Publicity: Jon Arklay
Director, Brand & Production: Linda Masci Linton
Creative Director: Yaron Blanc
Creative Director, Design: Stephen Gilmore and Isaac Cheung
Associate Creative Director Design: Luis Torres
Sr. Marketing Manager: Chris Taylor
Sr. Writer/Producer/Editor: Chris Wong
Sr. Editor: Lou Pianezza
DOP: Martin Wojtunik and Luke Saagi
VFX: Hardave Grewal and Dan McCarthy
Post Sound: Sean Dunnam
Unit Manager: Antonella La Farcioli