Uluh, once an aspiring actress during the Golden Age of Hollywood, now haunts screens in Hulu’s collaboration with creative studio Alkemy X and its Creative Director Rupert Cresswell.

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The partners created the character and an accompanying package of digital assets to use across both the streaming platform and its social media channels. These assets include idents, GIFs, teasers and stills, creating an omnipresent haunting spirit that accompanies audiences on their journey through Hulu’s annual Halloween programming event: Huluween.

Uluh’s eerie movements are powered by Houdini cloth sims to bring a photorealistic look and movement to the one-time would-be actress, now glamorous ghost.

Uluh haunts Hulu throughout October, culminating in the below short film:

Tags: alkemy x hulu huluween

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