Just in time to for the premiere of The Purge on September 4, USA Network launched a satirical digital shopping channel aimed at helping fans survive Purge Night.
Based on the movie franchise from Blumhouse Production, The Purge revolves around a 12-hour period when all crime, including murder, is legal.
The website features everything from e-cards cards and T-shirts, to candles, Duct tape and more, along with “Purge Party” planning tips, testimonials and seven segments of infomercial-style video demonstrations of products, such as the “His & Her Body Armor with Bonus Pet Armor,” “My First Purge Locket,” and “Purge-Away Stain Remover.”
In all, seven video segments are being produced, with a special 15-minute infomercial airing on September 1 at 10:45 p.m. ET on Syfy. Viewers should also stay tuned during the first two premieres of The Purge for special giveaways from the Purge Shopping Channel, says USA.
The products—as well as the deeply disturbing exaggerated enthusiasm around a night of killing—mirrors USA’s Purge City activation at San Diego Comic-Con.
Alexandra Shapiro, executive vice president for marketing and digital for USA and SYFY, said based on the success of that pop-up store, the network knew fans really wanted to immerse themselves into the content.
“Purge Shopping Channel was a natural extension of the satire and tongue-in-cheek experience we wanted to give them next,” said Shapiro in a statement. “Purge Shopping Channel continues the dynamic, in-world marketing build-up for the big television premiere.”