What better way to promote a show about classic Japanese cars than to bring viewers back in time with spots reminiscent of original car ads from the ‘70s and ‘80s?
“With a wink, a smile and poorly groomed mustache,” the creative studio crafted launch promos featuring such vintage details as a faded, dirty film transfer look, and a muddy, mono audio mix, to relive the over-the-top commercial style that marked the heyday of Japanese sports cars.
JDM Legends explores the avid culture of Japanese domestic car enthusiasts as Eric Bizek and his team at their Salt Lake City workshop perform immaculate, faithful restorations.
The series debuted April 17 on Velocity and the Motor Trend app.
Network: Velocity/Motor Trend
Network President: Bob Scanlon
Director of Communications and Marketing: Andrew Scafetta
Senior Producer: Thomas von Heijne
Creative Director: Greg Stein
Art Director: Nancy Bell
Production Manager: Kelly Gray
Audio Mix: Joe Powers
Agency: The Garden Creative
Writer/Director: JR Soldano
Creative Director: Mike Ring
Director of Photography: Wesley Johnson
Editors: Mike Ring, Eric Gibson, Scott Rinebold
Graphics/VFX: Scott Rinebold
Producer: April Jones, Michael Kelehan