Creative agency Vivid Zero delivers a knockout punch for Showtime with its graffiti-inspired campaign for the premium network’s upcoming pay-per-view boxing event as five-time world champion Gervonta “Tank” Davis defends his WBA World Lightweight title against number-one ranked contender Rolando “Rolly” Romero at Brooklyn’s Barclays Center.

For the above spot, Showtime selected the music and wrote the script while Vivid Zero designed, animated, edited, shot and produced the live action. Vivid Zero set up shop at Brooklyn’s Barclays Center, where the fight will take place, and shot the fighters against a green screen.

Vivid Zero also provided Showtime with social spots and cutdowns.

The PPV event takes place on Saturday, May 28.

[Images courtesy of Vivid Zero]


Client: Showtime

President Sports & Events Programming: Stephen Espinoza

SVP, Executive Creative Director: Garrett Wagner

SVP, Marketing Showtime Sports: Sheila Mills

Creative Director, AV: John Radzinski

Director, Production Management: Diane Johnson

Director, Operations: Tara Canelos

Writer/Producer: Scott Horvitz

Sound Mix: Bill Lacey

Agency: Vivid Zero

Chief Creative Officer: Michael Vamosy

Executive Creative Director: Gilbert Avila

Art Director: Maz Majd

Editor: Jason Pauley

Animator: Mike Cahill

Producer: Derek Tacconelli

Associate Producer: Andrew Maercklein

Director Of Photography: Daniel Marrarcino

Line Producer: Courtney Hirsch

Tags: hot spots showtime vivid zero

  Save as PDF