What do you pick up when you do your Sunday grocery shopping? Some reproductive justice? How about some grief, shame or guilt?

Sociopolitical comedian W. Kamau Bell takes on those issues and many more as he explores communities around the country to understand their challenges and issues.

Ahead of season four, CNN partnered with creative agency Roger to bring to life the concept of the surreal and funny “All-American” grocery store, a concept by CNN Senior Writer/Producer Nicole Giles. Roger built out several store aisles, including produce and freezer sections, and designed custom package to reflect this season’s topics.They even gave Bell a corner where he could try some cold brew, made in DC, declaring after taking the sample, “DC is woke!”

And watch for a cameo from one of CNN’s hardest-working anchors who “has a problem with free time” toward the end of the spot.

United Shades of America with W. Kamau Bell airs Sundays at 10 p.m. ET/PT.


CNN: Client

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Creative Director: Sean Houston

Marketing Director: Lara Hurst

Senior Director, Production: Dan Brown

Senior Writer/Producer: Nicole Giles

Senior Graphic Designer & Compositor: Brandon Campbell

Senior Production Manager: Nichole Goralnik

Post Production Manager: Greg Enfield

Asset Manager: Denise Patierno

Editor: Andy Garland

Production Company: Roger LA

Director/ECD: Terence Lee

Executive Producer: Josh Libitsky

Creative Director: Dan Macbeth

Director of Business Development: Anne Pendola

Head of Production: Liz Catullo

Producer: Shannon Bowen

Production Supervisor: Drew Baker

Production Manager: Roan Bibby

Production Coordinator: Julien Ayers

Production Coordinator: Ben Plotkin

Director of Photography: Ernesto Lomeli

Graphic Designer: Samantha Surtandi, Tina Hung, Derek Dubler

VFX Artist: Justin Wilcott, Josiah Taylor

Original Music: Tune Welders

Partner, Composer, Producer: Ben Holst

Partner, Composer, Technologist: Jason Shannon

Sound Design and Mixing: Warner Audio

Tags: cnn hot spots roger united shades of america w. kamau bell

  Save as PDF