We Are Royale has hired Chad Howitt, who has a background in live action production, VFX and design, as its creative director.

Howitt will join the team out of the creative and digital agency’s Los Angeles office.

“Chad’s uncanny eye for design, married to his expertise in directing and CG production, will not only push We Are Royale forward, but also elevate the caliber of the creative stories we can tell with our partners,” said Brien Holman, We Are Royale partner and executive creative director, in a statement.

A versatile creative director and filmmaker, Howitt specializes in blending the worlds of narrative storytelling and visual effects. He worked as a freelancer for We Are Royale before joining the company full time. Prior to that, he was a creative director at Wolf & Crow, collaborating on feature film projects and ad campaigns for such clients as Apple and Google, as well as directing a Skull Candy headphones spot featuring NBA player Kevin Durant.

His past experience also includes working as compositing lead at Psyop Los Angeles, and before that as a designer, animator and compositor at Motion Theory. With a decade of experience in the commercial industry, his client list includes brands such as VW, Honda, Marvel, Ubisoft, Under Armour, The Grammys and Westin Hotels.

“The challenges of the entertainment and advertising industry are constantly changing, yet Royale has stayed ahead of the curve by taking creative risks and being fluent in so many different media platforms,” said Howitt in a statement. “The staff here work exceptionally well together and approach every project with a professional ‘client-first’ mindset. I look forward to building on their tradition of innovation with my complementary design and filmmaking skills.”

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