The Weather Channel relied on stock weather photography paired with straightforward voiceover to create a clever approach to the network’s rebrand tagged “Get Into the Out There.”
The rebrand builds from the network’s past campaign, “It’s Amazing Out There,” to take viewers out of the studio, away from the television or whatever screen they happen to be staring at, and into the Great Outdoors where they can enjoy the weather.
The Weather Channel started rolling out the rebrand earlier this week with the two spots above.
Client: The Weather Channel
Voiceover: Maury Loeb