Five weeks ahead of its May 27 launch, HBO Max released the above brand spot, showcasing the breadth of its coming wares, which includes everything from The Wizard of Oz to Game of Thrones and from When Harry Met Sally to Sex and the City.

All in all, the new streaming service will include some 10,000 hours of premium programming, with new originals coming monthly for everyone in the family.

The brand marketing campaign, which the above spot kicks off, is centered around the tagline: “Where HBO Meets So Much More.” The campaign calls attention to the connective strands of excellence that run through all of the new streamer’s programming selections.

“HBO is the gold standard in terms of premium original content, and audiences will continue to be drawn to the strength of that brand and the power of the library,” said Chris Spadaccini, chief marketing officer, WarnerMedia Entertainment & Direct-to-Consumer, in a statement “But HBO Max offers so much more than just HBO. We are establishing HBO Max as a place where all your favorite shows and movies intersect in unexpected ways. There’s a really fun attitude and personality to the campaign and each one of our ads has an element of surprise and delight.”


Client: HBO Max

CMO, WarnerMedia Entertainment: Chris Spadaccini

SVP, Brand Marketing: Jason Mulderig

Director, Brand Marketing: Dana Lichtenstein

Manager, Brand Marketing: Matt Bataclan

Associate Manager, Brand Marketing: Elizabeth Tillman

Creative: BBDO/Hearts & Sciences

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Doug Fallon

Executive Creative Director: Steve Fogel

Creative Director: Ricky Anolik

Creative Director: Paul Elicker

Senior Producer: Katie Greene

President, Hearts & Science: Ralph Pardo

Managing Director: Kathryn Brown

VP, Account Director: Cailin Gibbons

Head of Integrated Strategy: Thomas Han

Planning Director: Benjamin Bass

Junior Planner: Caroline Moyer-Kardos

Editor: UltraBland

Executive Producer: Sylvia Le-Austria

Producer: Jacqueline Garbuio

Editorial and Sound Design: Sara Soto, Eron Otcasek

Assistant Editorial: Jack Houston

Sound Design: Tyler Swafford

Music: Found Objects

Executive Creative Director: Trevor Gureckis

Executive Creative Director: Jay Wadley

Creative Director/Composer: Ben Marshall

Junior Composer: Adam Weiss

Head of Production: Matt Nelson

Executive Producer: Jennie Armon

Producer: Nick Chomowicz

Music Coordinator: Agatha Lee

Mix: Sound Lounge

Executive Producer: Becca Falborn

Producer: Lauren Mullen

Senior Mixer: Rob DiFondi

Tags: hbo max hot spots

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