NCAA Women’s Division I Basketball finally has permission to use March Madness branding for its half of the nationwide college basketball tournament, even though the women’s tourney has run parallel to the men’s for years.
To celebrate the moment, ESPN created a multi-platform campaign, titled “Feel It Here,” that the sports platform first rolled out during the March 13 Women’s NCAA Selection Show.
#MarchMadness... Feel it here! @espn pic.twitter.com/JXFEH7si2S
— NCAA March Madness (@MarchMadnessWBB) March 14, 2022
The campaign stars two women basketball greats: University of Connecticut’s Diana Taurasi and Mississippi State’s A’ja Wilson. In the video, Taurasi and Wilson recount the range of emotions they felt while playing college ball: “pride, pure joy and ultimate risk. Love, respect, shocking the world. And showing up. All for that sweet confetti feeling,” the two say, as they go back and forth while clips of play of great NCAA moments.
ESPN created :60, :30, :15 and :5 spots for the campaign. They are running across all ESPN networks as well as across social media, on the radio and outdoors on Times Square’s SuperSign. ESPN will air the Women’s NCAA Division I Championship game on Monday, April 3.
READ MORE: Adweek
Tags: espn march madness ncaa