The spot focuses on New York Yankees’ captain, outfielder and MLB home-run record holder Aaron Judge, who at the end of last season signed a nine-year, $360 million contract to remain with the team. It also aims to capture the spirit of the Yankees as more than just a baseball team but also as a legacy of excellence and home-town pride.
YES Network provided the script while Northern Lights handled creative direction, editorial and audio.
“Earn Your Pinstripes” premiered on Yankees’ Opening Day on Thursday, March 30.
Client: YES Network
Head of Marketing & Creative: Bill Bergofin
Sr Director Promotion: Daniel Guernsey
Marketing Manager: Alex Torre
Agency: Northern Lights Agency with assists from company siblings Northern Lights and SuperExploder